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04183cam a2200613Mu 4500 |
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9781003025344 |
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20211012160814.0 |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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201031s2021 xx o 000 0 eng d |
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OCoLC-P |
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eng |
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OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781000218091 |
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| International Standard Book Number |
1000218090 |
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1000218074 |
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| International Standard Book Number |
9781000218084 |
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(Mobipocket ebook) |
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| International Standard Book Number |
1000218082 |
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| International Standard Book Number |
9781003025344 |
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(ebook) |
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| International Standard Book Number |
100302534X |
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| International Standard Book Number |
9781000218077 |
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(electronic bk.) |
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0367457911 |
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9780367457914 |
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9780367902544 (pbk.) |
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10.4324/9781003025344 |
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doi |
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(OCoLC)1202455573 |
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(OCoLC)1197724783 |
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(OCoLC-P)1202455573 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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HF5415 |
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BUS |
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016000 |
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bisacsh |
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BUS |
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043030 |
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bisacsh |
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BUS |
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043060 |
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bisacsh |
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KJS |
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bicssc |
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| Classification number |
658.8 |
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23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Beveridge, Ivana. |
| 245 10 - TITLE STATEMENT |
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| Title |
Intercultural Marketing |
| Remainder of title |
Theory and Practice. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Milton : |
| Name of publisher, distributor, etc |
Taylor & Francis Group, |
| Date of publication, distribution, etc |
2021. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (245 p.) |
| 500 ## - GENERAL NOTE |
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| General note |
Description based upon print version of record. |
| 505 0# - |
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| Formatted contents note |
Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- Acknowledgments -- 1 The Globalization Imperative -- 2 Decoding Culture: The Basics of Cultural Literacy -- 3 Universal Criteria for Understanding Cultures -- 4 Conceptual East-West Differences: Psychological Processes, Philosophical Traditions, Stimuli Processing, and Paradoxical Thinking -- 5 Conceptual East-West Differences: Intercultural Communication and Religious Beliefs -- 6 Frameworks for Interpreting Cultural Differences -- 7 Language Considerations in Intercultural Markets |
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| Formatted contents note |
8 Research Considerations in Intercultural Markets -- 9 Conclusion -- Index |
| 650 #0 - |
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| Topical term or geographic name as entry element |
Marketing |
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| Topical term or geographic name as entry element |
Consumers |
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International trade. |
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| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Consumer Behavior |
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| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / International / Marketing |
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| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Marketing / Research |
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| Uniform Resource Identifier |
https://www.taylorfrancis.com/books/9781003025344 |
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| Uniform Resource Identifier |
http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
| 245 10 - TITLE STATEMENT |
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[electronic resource] : |
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text |
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rdacontent |
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still image |
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rdacontent |
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computer |
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rdamedia |
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online resource |
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rdacarrier |
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With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from marketing practice.Built on a strong, cross-disciplinary theoretical foundation and extensive practice experience, this concisely written text is a practical guide to understanding the intricacies of cultural influence on consumption, and for the design and implementation of effective intercultural marketing strategies, focused on branding and promotion. The book uses representative, well-known corporate cases while also including dynamic examples from the sharing economy, blockchain, and emerging economy companies. Incorporating strategy, sociology, linguistics, cross-cultural communications, psychology, philosophy, religious studies, and economics, the book is particularly distinguished from the mainstream by introducing non-Western frameworks.Upper-level undergraduate and postgraduate students of marketing and international business will benefit from the book's new concepts and novel methods, as well as clear objectives, examples, and discussion topics in each chapter. Instructors will appreciate the inclusion of a semester-long project for students, allowing them to wear the "practitioner's hat" and including practice in a netnographic research method. |
| 588 ## - |
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OCLC-licensed vendor bibliographic record. |
| 650 #0 - |
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Cross-cultural studies. |
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Cross-cultural studies. |
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bisacsh |
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bisacsh |
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bisacsh |
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Taylor & Francis |
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OCLC metadata license agreement |
