MARC details
| 000 -LEADER |
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| fixed length control field |
03572cam a2200565 i 4500 |
| 001 - |
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| control field |
9780429055898 |
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FlBoTFG |
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20211012160300.0 |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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200630t20212021enka ob 001 0 eng |
| 040 ## - |
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OCoLC-P |
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eng |
| -- |
rda |
| -- |
OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780429055898 |
| Qualifying information |
electronic book |
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| International Standard Book Number |
0429055897 |
| Qualifying information |
electronic book |
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| International Standard Book Number |
9780429508226 |
| Qualifying information |
electronic book |
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| International Standard Book Number |
0429508220 |
| Qualifying information |
electronic book |
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| International Standard Book Number |
9780429508844 |
| Qualifying information |
electronic book |
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| International Standard Book Number |
0429508840 |
| Qualifying information |
electronic book |
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| International Standard Book Number |
9780429509469 |
| Qualifying information |
electronic book |
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| International Standard Book Number |
0429509464 |
| Qualifying information |
electronic book |
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| -- |
9780367172695 |
| Qualifying information |
hardcover |
| 035 ## - |
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(OCoLC)1164822364 |
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(OCoLC-P)1164822364 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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HF5414 |
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.S73 2021 |
| 072 #7 - |
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BUS |
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043060 |
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bisacsh |
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BUS |
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074040 |
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bisacsh |
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BUS |
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016000 |
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bisacsh |
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KJSM |
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bicssc |
| 082 00 - |
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| Classification number |
658.8 |
| -- |
23 |
| 245 00 - TITLE STATEMENT |
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| Title |
Stakeholder involvement in social marketing : |
| Remainder of title |
challenges and approaches to engagement / |
| Statement of responsibility, etc |
edited by Kathy Knox, Krzysztof Kubacki, and Sharyn Rundle-Thiele. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (xii, 209 pages) : |
| Other physical details |
illustrations (some color). |
| 650 #0 - |
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| Topical term or geographic name as entry element |
Social marketing. |
|
|---|
| Topical term or geographic name as entry element |
Stakeholder management. |
|
|---|
| Topical term or geographic name as entry element |
Social change. |
|
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Marketing / Research |
|
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Consumer Behavior |
| 700 1# - |
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| Personal name |
Knox, Kathy, |
| Relator term |
editor. |
|
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| Personal name |
Kubacki, Krzysztof, |
| Relator term |
editor. |
|
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| Personal name |
Rundle-Thiele, Sharyn, |
| Relator term |
editor. |
| 856 40 - |
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| Uniform Resource Identifier |
https://www.taylorfrancis.com/books/9780429055898 |
|
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| Uniform Resource Identifier |
http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
| 264 #1 - |
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Abingdon, Oxon ; |
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New York, NY : |
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Routledge, |
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2021. |
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©2021 |
| 336 ## - |
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text |
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txt |
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rdacontent |
| 337 ## - |
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computer |
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c |
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rdamedia |
| 338 ## - |
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online resource |
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cr |
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rdacarrier |
| 490 1# - |
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Routledge studies in marketing ; |
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14 |
| 520 ## - |
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| -- |
"This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scholars to address inherent challenges involved in identifying, involving and prioritising different stakeholders in social marketing interventions. Through sharing real-world experiences, the text aims to extend and synthesise current knowledge in the field and contribute to establishing stronger and long-lasting alliances with stakeholders involved in social marketing interventions for a sustainable behavioural change. This book features a diverse series of case studies from different countries (included but not limited to Australia, Finland, India, Slovenia, the United Kingdom) conducted in various behaviour change contexts (including alcohol consumption, nutrition intake, and breast feeding). Leading international social marketing scholars provide case studies on stakeholder involvement in an intervention or multiple interventions and elucidate relevant lessons to inform theoretical as well as practical implications for multi-stakeholder social marketing interventions. This volume will be of interest to researchers, advanced students, practitioners and policy makers in social marketing and health policy"-- |
| -- |
Provided by publisher. |
| 588 ## - |
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OCLC-licensed vendor bibliographic record. |
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bisacsh |
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bisacsh |
| 856 40 - |
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Taylor & Francis |
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OCLC metadata license agreement |
