MARC details
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03696cam a2200577Ki 4500 |
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9780429055089 |
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FlBoTFG |
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20211012154631.0 |
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m o d |
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cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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190408s2019 enk ob 001 0 eng d |
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OCoLC-P |
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eng |
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rda |
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pn |
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OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780429055089 |
| Qualifying information |
(electronic bk.) |
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| International Standard Book Number |
0429055080 |
| Qualifying information |
(electronic bk.) |
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| International Standard Book Number |
9780429619687 |
| Qualifying information |
(ePub ebook) |
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| International Standard Book Number |
0429619685 |
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| International Standard Book Number |
9780429621833 |
| Qualifying information |
(PDF ebook) |
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| International Standard Book Number |
0429621833 |
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| International Standard Book Number |
9780429617539 |
| Qualifying information |
(Mobipocket ebook) |
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| International Standard Book Number |
0429617534 |
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9780367151096 |
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036715109X |
| 024 7# - |
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10.4324/9780429055089 |
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doi |
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(OCoLC)1091899732 |
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(OCoLC-P)1091899732 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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GV716 |
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.I578 2019eb |
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BUS |
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070000 |
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BUS |
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043000 |
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SPO |
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000000 |
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bisacsh |
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SPO |
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068000 |
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bisacsh |
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WSBM |
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bicssc |
| 082 04 - |
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| Classification number |
338.47796 |
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23 |
| 245 00 - TITLE STATEMENT |
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| Title |
International sport marketing : |
| Remainder of title |
issues and practice / |
| Statement of responsibility, etc |
edited by Michel Desbordes and André Richelieu. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource. |
| 505 0# - |
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| Formatted contents note |
Introduction -- Major trends in the sport industry -- The sport brand -- The role of sport in destination branding strategies -- Marketing sport for development and peace : an introduction -- Sport events, economic impact and regulation -- Football club equipment manufacturers strategy and internationalization -- Be ready to be excited : the wWE's marketing strategy and economic model -- The establishment and management of sports arenas : a neo-marketing approach -- Conclusion : towards new horizons in global sports marketing. |
| 650 #0 - |
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| Topical term or geographic name as entry element |
Sports |
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| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Industries / General |
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| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Marketing / General |
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| Topical term or geographic name as entry element |
SPORTS & RECREATION / General |
| 700 1# - |
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| Personal name |
Desbordes, Michel, |
| Relator term |
editor. |
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| Personal name |
Richelieu, André, |
| Relator term |
editor. |
| 856 40 - |
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| Uniform Resource Identifier |
https://www.taylorfrancis.com/books/9780429055089 |
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| Uniform Resource Identifier |
http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
| 264 #1 - |
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Abingdon, Oxon ; |
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New York, NY : |
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Routledge, |
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2019. |
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text |
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txt |
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rdacontent |
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computer |
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c |
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rdamedia |
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online resource |
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cr |
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rdacarrier |
| 490 1# - |
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Routledge research in sport business and management |
| 520 ## - |
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How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry. |
| 588 ## - |
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OCLC-licensed vendor bibliographic record. |
| 650 #0 - |
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Marketing. |
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bisacsh |
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bisacsh |
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bisacsh |
| 856 40 - |
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Taylor & Francis |
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OCLC metadata license agreement |
