MARC details
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03170cam a22004938i 4500 |
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9780429424847 |
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20211012150428.0 |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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190718s2019 enk ob 001 0 eng |
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OCoLC-P |
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eng |
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rda |
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OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780429424847 |
| Qualifying information |
(ebook) |
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| International Standard Book Number |
0429424841 |
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| International Standard Book Number |
9780429756221 |
| Qualifying information |
(electronic bk. : PDF) |
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| International Standard Book Number |
0429756224 |
| Qualifying information |
(electronic bk. : PDF) |
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| International Standard Book Number |
9780429756207 |
| Qualifying information |
(electronic bk. : Mobipocket) |
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| International Standard Book Number |
0429756208 |
| Qualifying information |
(electronic bk. : Mobipocket) |
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| International Standard Book Number |
9780429756214 |
| Qualifying information |
(electronic bk. : EPUB) |
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| International Standard Book Number |
0429756216 |
| Qualifying information |
(electronic bk. : EPUB) |
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9781138354395 |
| Qualifying information |
(hardback) |
| 035 ## - |
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(OCoLC)1110660345 |
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(OCoLC-P)1110660345 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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HT325 |
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BUS |
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081000 |
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bisacsh |
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JHBS |
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bicssc |
| 082 00 - |
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| Classification number |
659.2/930776 |
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23 |
| 245 00 - TITLE STATEMENT |
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| Title |
Urban events, place branding and promotion : |
| Remainder of title |
place event marketing / |
| Statement of responsibility, etc |
edited by Waldemar Cudny. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource. |
| 650 #0 - |
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| Topical term or geographic name as entry element |
City promotion. |
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| Topical term or geographic name as entry element |
Place marketing. |
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| Topical term or geographic name as entry element |
Special events |
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| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism |
| 700 1# - |
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| Personal name |
Cudny, Waldemar, |
| Relator term |
editor. |
| 856 40 - |
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| Uniform Resource Identifier |
https://www.taylorfrancis.com/books/9780429424847 |
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| Uniform Resource Identifier |
http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
| 264 #1 - |
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Milton Park, Abingdon, Oxon ; |
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New York, NY : |
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Routledge, |
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2019. |
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text |
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txt |
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rdacontent |
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computer |
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n |
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rdamedia |
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online resource |
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nc |
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rdacarrier |
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Routledge contemporary perspectives on urban growth |
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"Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote, and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities, and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in Events Marketing and Management, Tourism and the broader field of Urban Geography. The concluding chapter also proposes future research directions"-- |
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Provided by publisher. |
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OCLC-licensed vendor bibliographic record. |
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Marketing. |
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bisacsh |
| 856 40 - |
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Taylor & Francis |
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OCLC metadata license agreement |
