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131224s2013 enka o 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781781908976 (electronic bk.) : |
| Terms of availability |
�77.95 ; <U+0080>105.95 ; $134.95 |
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| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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HF1416.6.D44 |
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I58 2013 |
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KJS |
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BUS043030 |
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658.8 |
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| Classification number |
382.4567091724 |
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23 |
| 245 00 - TITLE STATEMENT |
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| Title |
International marketing in rapidly changing environments |
| Statement of responsibility, etc |
edited by Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Bingley, U.K. : |
| Name of publisher, distributor, etc |
Emerald, |
| Date of publication, distribution, etc |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (xix, 261 p.) : |
| Other physical details |
ill. |
| 505 0# - |
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| Formatted contents note |
Marketing innovation in and from emerging markets : an introduction / Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou -- Enhancing market responsiveness through knowledge transfer and knowledge codification : evidence from foreign subsidiaries in China / Ruby P. Lee, Xinlin Tang, Xitong Guo -- An explorative study on the impact of IT capabilities on international key account management capabilities and firm performance in international customer-supplier relationships / Ruey-Jer "Bryan" Jean -- The impacts of institutional differences on learning in international strategic alliances / Mia Hsiao-Wen Ho, Pervez N. Ghauri -- Examining the relationship between market orientation and export performance : the moderating role of competitive intensity / Jorge F.B. Lengler, Carlos M.P. Sousa, Catarina Marques -- Adopting neural net methodology for literature mapping and the generation of research ideas : an example at the interface of entrepreneurship, ICT, and economic development / Noemi Sinkovics -- Channel strategies of foreign sales subsidiaries : the case of firms from developing countries operating in developed countries / Chwo-Ming J. Yu, Hsiao-Wen Lin, Hui-Yun Chiu -- Effects of the transaction characteristics on the side of dependence in a context of vertical coordination : the case of fresh produce exports from Chile to Europe / Jean-Marie Codron ... [et al.] -- Wave of home culture and MNC performance : the Korean wave (Hallyu) / Daekwan Kim, Seoung-Do Cho, Gang Ok Jung -- A reconceptualization of the degree of company globalization / Rudolf R. Sinkovics, Olli Kuivalainen -- International marketing and experiential learning : a good fit for business education? / Tiger Li, Chiang-nan Chao. |
| 650 #7 - |
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| Topical term or geographic name as entry element |
Business & Economics |
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| Topical term or geographic name as entry element |
Sales & marketing. |
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| Topical term or geographic name as entry element |
Export marketing |
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| Topical term or geographic name as entry element |
Marketing |
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| Topical term or geographic name as entry element |
Globalization. |
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| Topical term or geographic name as entry element |
Small business marketing |
| 700 1# - |
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| Personal name |
Jean, Ruey-Jer Bryan. |
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| Personal name |
Chiou, Jyh-Shen. |
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| Personal name |
Zou, Shaoming. |
| 856 40 - |
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| Uniform Resource Identifier |
https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979(2013)24 |
| 245 00 - TITLE STATEMENT |
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[electronic resource] / |
| 490 1# - |
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Advances in international marketing, |
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1474-7979 ; |
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v. 24 |
| 520 ## - |
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Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers? evaluation of MNEs performance and teaching international marketing to students. Papers in part one focus on innovation from emerging markets, including the impact of technological innovation on management innovation in terms of global account management in emerging markets firms and the impact of context on international strategic alliance knowledge transfer and innovation. Part two combines studies with a small- and medium-sized firm perspective and a focus on entrepreneurship. Part 3 looks at export marketing issues, such as sales subsidiaries, foreign channel selection and dependence on export channel co-ordination. Part 4 is devoted to globalization and culture issues, including the dimensions of a global company and the impact of pervasion of national culture on consumers? Evaluation of MNEs performance. Part 5 deals with the effectiveness of alternative teaching methods of international marketing. |
| 588 0# - |
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Print version record |
| 650 #7 - |
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International |
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Marketing. |
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Developing countries. |
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Developing countries. |
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Developing countries. |
| 776 1# - |
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9781781908969 |
| 830 #0 - |
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Advances in international marketing ; |
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v. 24. |
