MARC details
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04517cam a2200445Ka 4500 |
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ocn646350394 |
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OCoLC |
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20190719105113.0 |
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m d |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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100708s2000 ctua o 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781849500432 (electronic bk.) : |
| Terms of availability |
£74.95 ; € 109.95 ; $138.95 |
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| International Standard Book Number |
1849500436 (electronic bk.) : |
| Terms of availability |
£74.95 ; € 109.95 ; $138.95 |
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9780762306336 (hbk.) |
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0762306335 (hbk.) |
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ZJC |
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eng |
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ZJC |
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ZJC |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
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HF5415.13 |
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G48 2009 |
| 072 #7 - |
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KJM |
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bicssc |
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KJMV7 |
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bicssc |
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BUS043000 |
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bisacsh |
| 080 ## - |
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339.1 |
| 082 04 - |
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| Classification number |
658.8 |
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22 |
| 245 00 - TITLE STATEMENT |
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| Title |
Getting better at sensemaking |
| Statement of responsibility, etc |
edited by Arch G. Woodside. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Stamford, Conn. : |
| Name of publisher, distributor, etc |
JAI Press, |
| Date of publication, distribution, etc |
c2000 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (512 p.) : |
| Other physical details |
ill. |
| 505 0# - |
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| Formatted contents note |
Getting better at sensemaking : introduction / Arch G. Woodside -- Competence-based business processes within industrial networks : a theoretical and empirical analysis / Kimmo Alajoutsijärvi and Henrikki Tikkanen -- Studies on industrial marketing change processes: a theoretical review and suggestive framework / Per Andersson -- Management of the market research client/agency relationship / Ross Brennan -- Qualitative methods in business studies / Torben Damgaard, Per V. Freytag, and Per Darmer -- Negotiating international industrial projects: MNCS versus emerging markets / Pervez N. Ghauri -- Global integration of marketing and R&D: IMB's Haifa research laboratory and its "WebCutter" technology / Mel Horwitch ... [et al.] -- Using case studies for theory testing in business-to-business research: the development of a more rigorous case study methodology / Wesley J. Johnston, Mark P. Leach, and Annie H. Liu -- Development of measures to assess customer perceived value in a business-to-business context / Jozée Lapierre -- Methods of country risk assessment for international market-entry decision / Joshua B. Levy and Eunsang Yoon -- Judgmental heuristics in overseas vendor search and evaluation: a proposed model of importer buying behavior / Neng Liang and Rodney L. Stump -- Research on business-to-business barter in Australia / Peter W. Liesch and Dawn Birch -- Hungarian tender buyers: some results of an empirical research study / Tibor Mandják and Judit Simon -- Business marketing as "politics" : identifying and managing political buying situations / K. E. Kristian Möller -- Portfolio of supplier-customer relationships / Robert Salle, Bernard Cova, and Catherine Pardo -- Ingredient branding : perspectives and problems of brand development in business to business enduser relations / Konstantin Theile and Wolfgang Burr -- Integration of qualitative and quantitative research approaches in business-to-business marketing / Gerhard A. Wührer and Thomas Werani. |
| 650 #0 - |
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| Topical term or geographic name as entry element |
Marketing |
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| Topical term or geographic name as entry element |
Perception. |
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| Topical term or geographic name as entry element |
Management & management techniques. |
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Sales & marketing management. |
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| Topical term or geographic name as entry element |
Business & Economics |
| 700 1# - |
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| Personal name |
Woodside, Arch G. |
| 856 40 - |
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| Uniform Resource Identifier |
http://www.emeraldinsight.com/1069-0964/9 |
| 245 00 - TITLE STATEMENT |
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[electronic resource] / |
| 490 1# - |
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Advances in business marketing and purchasing, |
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1069-0964 ; |
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v. 9 |
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This work's 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done: scan environments better to find the weak signals on breakthrough technologies; understand shifts in customers' attitudes and behaviors; observe changes in behaviors of suppliers, governments, and other stakeholder groups; frame problems/opportunities better by deepening understanding on how we go about making sense of what is happening and can be made to happen; decide better by gaining deep knowledge on how decisions are actually made and can be improved (e.g., via systems thinking and simulating system operations to uncover powerful levers previously unrecognized); and, do better by applying new tools to learn what is really happening when planned strategies are converted into realized strategies. |
| 588 ## - |
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Description based on print version record. |
| 650 #0 - |
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Management. |
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bicssc |
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bicssc |
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Marketing |
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General. |
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bisacsh |
| 776 08 - |
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Print version: |
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Getting better at sensemaking. |
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Stamford, Conn. : JAI Press, c2000 |
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0762306335 |
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(OCoLC)44188864 |
| 830 #0 - |
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Advances in business marketing and purchasing ; |
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v. 9. |
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BMEbacklist |
