MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03135nam a2200385Ia 4500 |
| 001 - |
|---|
| control field |
bslw08786323 |
| 003 - |
|---|
| control field |
UtOrBLW |
| 005 - |
|---|
| control field |
20190719105106.0 |
| 006 - |
|---|
| fixed length control field |
m d |
| 007 - |
|---|
| fixed length control field |
cr un||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120820s2012 enka o 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781780529134 (electronic bk.) : |
| Terms of availability |
£67.95 ; €97.95 ; $124.95 |
| 040 ## - |
|---|
| -- |
UtOrBLW |
| -- |
UtOrBLW |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| -- |
HF5415 |
| -- |
.T69 2012 |
| 072 #7 - |
|---|
| -- |
KJMV7 |
| -- |
bicssc |
|
|---|
| -- |
BUS043060 |
| -- |
bisacsh |
|
|---|
| -- |
BUS043030 |
| -- |
bisacsh |
| 080 ## - |
|---|
| -- |
658.8 |
| 082 04 - |
|---|
| Classification number |
658.8 |
| -- |
23 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Toward a better understanding of the role of value in markets and marketing |
| Remainder of title |
special issue / |
| Statement of responsibility, etc |
edited by Stephen L. Vargo, Robert F. Lusch. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Bingley, U.K. : |
| Name of publisher, distributor, etc |
Emerald, |
| Date of publication, distribution, etc |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xv, 252 p.) : |
| Other physical details |
ill. |
| 505 0# - |
|---|
| Formatted contents note |
Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith. |
| 650 #7 - |
|---|
| Topical term or geographic name as entry element |
Business & Economics |
|
|---|
| Topical term or geographic name as entry element |
Business & Economics |
|
|---|
| Topical term or geographic name as entry element |
Sales & marketing management. |
|
|---|
| Topical term or geographic name as entry element |
Marketing. |
|
|---|
| Topical term or geographic name as entry element |
Value. |
| 700 1# - |
|---|
| Personal name |
Vargo, Stephen L., |
|
|---|
| Personal name |
Lusch, Robert F. |
| 856 40 - |
|---|
| Uniform Resource Identifier |
http://www.emeraldinsight.com/1548-6435/9 |
| 245 00 - TITLE STATEMENT |
|---|
| -- |
[electronic resource] : |
| 490 0# - |
|---|
| -- |
Review of marketing research, |
| -- |
1548-6435 ; |
| -- |
v. 9 |
| 520 ## - |
|---|
| -- |
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume. |
| 650 #7 - |
|---|
| -- |
Marketing |
| -- |
Research. |
| -- |
bisacsh |
|
|---|
| -- |
International |
| -- |
Marketing. |
| -- |
bisacsh |
|
|---|
| -- |
bicssc |
| 700 1# - |
|---|
| -- |
1945- |
| 776 1# - |
|---|
| -- |
9781780529127 |
