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04204cam a2200445Ma 4500 |
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on1004969547 |
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OCoLC |
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20190719103553.0 |
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m o d |
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170929s2018 mau o 001 0 eng d |
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IDEBK |
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eng |
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pn |
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IDEBK |
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YDX |
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OPELS |
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MERUC |
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MERER |
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OCLCF |
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OCLCQ |
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UPM |
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OCLCQ |
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NAM |
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INT |
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ITD |
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OCLCQ |
| 019 ## - |
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1004834020 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0081008147 |
| Qualifying information |
(electronic bk.) |
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| International Standard Book Number |
9780081008140 |
| Qualifying information |
(electronic bk.) |
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0081007981 |
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9780081007983 |
| 035 ## - |
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(OCoLC)1004969547 |
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(OCoLC)1004834020 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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HF5415.1265 |
| 082 04 - |
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| Classification number |
658.14/4 |
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23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Yi, Zhixian George. |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing services and resources in information organizations / |
| Statement of responsibility, etc |
Zhixian Yi. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Cambridge, MA : |
| Name of publisher, distributor, etc |
Chandos Publishing, |
| Date of publication, distribution, etc |
�2018. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (155 pages) |
| 500 ## - GENERAL NOTE |
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| General note |
Includes index. |
| 505 0# - |
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| Formatted contents note |
Machine generated contents note: 1. Introduction to Marketing -- 1.1. What is Marketing? -- 1.2. Why is Marketing Important in Information Organizations? -- 1.3. The Market Environment -- 1.4. What is the Marketing Process? -- 1.5. Key Marketing Concepts -- 1.6. Summary -- References -- 2. Market Research -- 2.1. Why is Market Research Important? -- 2.2. The Market Research Process -- 2.3. Approaches to Conducting Market Research -- 2.4. Summary -- References -- 3. Techniques for Identifying Users' Needs and Wants -- 3.1. The Importance of Identifying Users' Needs and Wants -- 3.2. General Techniques -- 3.3. Effective Techniques -- 3.4. Summary -- References -- 4. Market Segmentation, Targeting, and Positioning -- 4.1. Why are Market Segmentation, Targeting, and Positioning Important? -- 4.2. Criteria for Effective Segments -- 4.3. Segmentation Methods -- 4.4. Effective Segmentation Techniques -- 4.5. Target Marketing -- 4.6. Positioning -- 4.7. Summary -- References. |
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| Formatted contents note |
Note continued: 5. The Marketing Mix and Branding -- 5.1. What is the Marketing Mix? -- 5.2. The Seven Ps -- 5.3. Creating the Marketing Mix -- 5.4. Branding -- 5.5. Summary -- References -- 6. Strategic Marketing Planning -- 6.1. The Marketing Planning Process -- 6.2. The Importance of Developing a Marketing Plan -- 6.3.A Marketing Plan Writing and the Elements of a Marketing Plan -- 6.4. Summary -- References -- 7. Marketing Implementation and Evaluation -- 7.1. Why Are Implementation and Evaluation Important? -- 7.2. The Marketing Implementation and Evaluation Process -- 7.3. Effective Approaches to Evaluating Marketing Activities -- 7.4. Summary -- References -- 8. Techniques for Promoting Services and Resources -- 8.1. Strategic Marketing of Service and Resource Promotion Mix -- 8.2. Effective Techniques Used to Promote Services and Resources -- 8.3. Summary -- References -- 9. Techniques for Marketing Electronic Resources -- 9.1. Strategic Marketing of Electronic Resources. |
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| Formatted contents note |
Note continued: 9.2. Effective Techniques Used to Market Electronic Resources -- 9.3. Summary -- References -- 10. Social Media Marketing -- 10.1. Understanding Web 2.0 and Social Media -- 10.2. Effective Web 2.0 Tools Used to Market Services and Resources -- 10.3. The Development of a Social Media Marketing Strategy and Web 2.0 Strategic Considerations -- 10.4. Summary -- References -- 11. The Future of Marketing Services and Resources -- 11.1. Challenges, Issues, and Strategic Considerations -- 11.2. Trends -- 11.3. Summary -- References. |
| 650 #0 - |
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| Topical term or geographic name as entry element |
Internet marketing. |
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| Topical term or geographic name as entry element |
Information technology |
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| Topical term or geographic name as entry element |
Information technology |
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| Topical term or geographic name as entry element |
Internet marketing. |
| 856 40 - |
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| Uniform Resource Identifier |
http://www.sciencedirect.com/science/book/9780081007983 |
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text |
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txt |
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rdacontent |
| 337 ## - |
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computer |
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c |
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rdamedia |
| 338 ## - |
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online resource |
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cr |
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rdacarrier |
| 588 0# - |
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Print version record. |
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Management. |
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Management. |
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fast |
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(OCoLC)fst00973112 |
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fast |
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(OCoLC)fst00977272 |
| 655 #4 - |
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Electronic books. |
| 776 08 - |
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Print version: |
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Yi, Zhixian George. |
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Marketing services and resources in information organizations. |
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Cambridge, MA : Chandos Publishing, �2018 |
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0081007981 |
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9780081007983 |
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(OCoLC)973898918 |
| 856 40 - |
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ScienceDirect |
