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04870cam a2200565Mi 4500 |
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ocn961341094 |
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20190719103347.0 |
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m o d |
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161010t20172017ne ob 001 0 eng d |
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eng |
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959953728 |
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960029848 |
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960091501 |
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960165445 |
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964546147 |
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964861097 |
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965729783 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
008101757X |
| Qualifying information |
(electronic bk.) |
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| International Standard Book Number |
9780081017579 |
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(electronic bk.) |
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0081017545 |
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9780081017548 |
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(OCoLC)961341094 |
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(OCoLC)959953728 |
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(OCoLC)960029848 |
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(OCoLC)960091501 |
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(OCoLC)960165445 |
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(OCoLC)964546147 |
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(OCoLC)964861097 |
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(OCoLC)965729783 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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HM742 |
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.P586 2017 |
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PSY |
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031000 |
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bisacsh |
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| Classification number |
302.231 |
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23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Plume, Cherniece J., |
| 245 10 - TITLE STATEMENT |
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| Title |
Social media in the marketing context : |
| Remainder of title |
a state of the art analysis and future directions / |
| Statement of responsibility, etc |
Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (xix, 162 pages). |
| 505 0# - |
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| Formatted contents note |
Front Cover; Social Media in the Marketing Context; Copyright Page; Dedications; Contents; Authors' Biography; Foreword by Professor Ben Lowe; Foreword by Professor Ben Light; Preface; Acronyms; 1 Introduction; References; 2 The New Marketing Environment; 2.1 Stirring Up the Marketing Mix; 2.2 Defining Social Media; 2.3 Frameworks, Metrics, and Measurement of Social Media; 2.4 Structure and Networks; 2.5 Relationships; 2.6 Co-creation; 2.7 Power and eWOM; 2.8 Social Commerce; 2.9 Multiple Platforms; 2.10 Discussion and Concluding Points; References; 3 Online Brand Communities. |
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| Formatted contents note |
3.1 The Importance of OBCs3.2 Traditional Versus OBCs; 3.3 Engagement and Interaction; 3.4 Heterogeneity, Delocalization, and Individualized Consumers in OBCs; 3.5 Consumption Values; 3.6 Consumer Characteristics; 3.7 Motivation; 3.8 Discussion and Concluding Points; References; 4 Culture; 4.1 The Importance of Culture; 4.2 Postmodernism; 4.3 Consumer Culture Theory; 4.4 Tribalism; 4.5 Discussion and Concluding Points; References; 5 Self-Construals; 5.1 Understanding Self-Construals; 5.1.1 Independent Characteristics; 5.1.2 Interdependent Characteristics. |
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| Formatted contents note |
5.2 Differences Between the Self-Construals5.2.1 Need for Uniqueness; 5.2.2 Communities and the "Self"; 5.2.3 Hedonic and Utilitarian Motivations; 5.3 Self-Construals in the New Marketing Environment; 5.4 Discussion and Concluding Points; References; 6 Synthesis and Discussion of Research; 6.1 Current Research; 6.2 Developing Research; 6.3 Methods and Samples; 6.4 Gaps and Areas for Future Research; References; 7 Conclusion; Index; Back Cover. |
| 650 #0 - |
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| Topical term or geographic name as entry element |
Social media. |
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Marketing. |
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PSYCHOLOGY |
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Marketing. |
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| Topical term or geographic name as entry element |
Social media. |
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| Topical term or geographic name as entry element |
Social Media |
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Marketing |
| 700 1# - |
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| Personal name |
Dwivedi, Yogesh Kumar, |
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author. |
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| Personal name |
Slade, Emma L., |
| Relator term |
author. |
| 856 40 - |
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| Uniform Resource Identifier |
http://www.sciencedirect.com/science/book/9780081017548 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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author. |
| 264 #1 - |
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Amsterdam : |
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Chandos Publishing, |
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[2017] |
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�2017 |
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text |
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txt |
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rdacontent |
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computer |
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c |
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rdamedia |
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online resource |
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cr |
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rdacarrier |
| 490 1# - |
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Chandos Social Media Series |
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Includes bibliographical references and index. |
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Print version record. |
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Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. |
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Social Psychology. |
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bisacsh |
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fast |
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(OCoLC)fst01010167 |
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fast |
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(OCoLC)fst01741098 |
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gnd |
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(DE-588)4639271-3 |
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gnd |
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(DE-588)4037589-4 |
| 655 #4 - |
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Electronic books. |
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Print version: |
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Plume, Cherniece J. |
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Social media in the marketing context : a state of the art analysis and future directions. |
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Amsterdam, Netherlands : Chandos Publishing, �2017 |
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xix, 162 pages |
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Chandos social media series. |
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9780081017548 |
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Chandos social media series. |
| 856 40 - |
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ScienceDirect |
