Marketing strategies of ready - to - serve food and beverages chains - a study of multinational brands in india / (Record no. 502440)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00646nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190603b xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 0954 HAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Harsha Vardhan, G. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategies of ready - to - serve food and beverages chains - a study of multinational brands in india / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 258 p. ; |
| Accompanying material | 30 cm. |
| 502 ## - DISSERTATION NOTE | |
| Degree type | Ph.D. <br/><br/><br/> |
| Name of granting institution | University of Mysore, B. N. Bahadur Institute of Management Science. |
| Year degree granted | 2018. <br/> |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing strategies |
| Uncontrolled term | multinational brands -- India |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Amulya M. |
| Relator term | guide |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://hdl.handle.net/10603/247373 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 03/06/2019 | 658.827 0954 HAR | T9419 | 03/06/2019 | Thesis |