Environment of marketing management (Record no. 499065)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00601nam a22001817a 4500 |
| 001 - CONTROL NUMBER | |
| control field | CATREF091955 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110518s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-471-40716 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8008 HOL H |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Holloway, Robert J. |
| 245 ## - TITLE STATEMENT | |
| Title | Environment of marketing management |
| Statement of responsibility, etc | Robert J. Holloway; Robert S.Hancock |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | John Wiley & Sons Inc., |
| Date of publication, distribution, etc | 1964. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 714 p. ; |
| Dimensions | 22 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing and Society |
| -- | Marketing Environment |
| -- | Marketing Institutions |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hancock Robert S. |
| Withdrawn status | Lost status | Damaged status | Special Collections | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Text Book Loan Section | Mysore University Main Library | Mysore University Main Library | 02/01/2019 | 658.8008 HOL H | 199401 | 02/01/2019 | Books |