Sales promotion and advertising management (Record no. 483858)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00462nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110120t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | Rs.175.00 |
| International Standard Book Number | 8178666685 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mishra, M.N. |
| 245 10 - TITLE STATEMENT | |
| Title | Sales promotion and advertising management |
| Statement of responsibility, etc | M.N. Mishra |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai : |
| Name of publisher, distributor, etc | Himalaya Publishing House, |
| Date of publication, distribution, etc | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 355p. ; |
| Dimensions | 23 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| Topical term or geographic name as entry element | Advertising management |
| Topical term or geographic name as entry element | Sales promotion |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| University Graduate Library | University Graduate Library | 30/08/2017 | 658.82 MIS | UGL174729 | 30/08/2017 | Books |