Principles of advertising (Record no. 479847)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00378 a2200145 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170517b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789380929866 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 MAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mamta Gupta |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | DND Publications, |
| Date of publication, distribution, etc | 2016. |
| Place of publication, distribution, etc | Jaipur : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 288 p. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 15/04/2017 | 840.00 | 659.1 MAM | 480502 | 15/04/2017 | Books |