Fundamentals of modern marketing / (Record no. 478699)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00599nam a22002057a 4500 |
| 001 - CONTROL NUMBER | |
| control field | CATREF015846 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121020b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0876921586 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 CUN S |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cundiff, Edward W. |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentals of modern marketing / |
| Statement of responsibility, etc | Edward W. Cundiff |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Prentice-Hall of India Private Limited, |
| Date of publication, distribution, etc | 1980. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 462 p. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing functions |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Still, Richard R. |
| Personal name | Govoni, Norman A. P. |
| Withdrawn status | Lost status | Damaged status | Special Collections | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Text Book Loan Section | Mysore University Main Library | Mysore University Main Library | 21/03/2017 | 658.8 CUN S | 278988 | 21/03/2017 | Books |