Principles of marketing / (Record no. 478415)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00565nam a22001937a 4500 |
| 001 - CONTROL NUMBER | |
| control field | CATREF062973 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120625t xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 TOU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tousley, Rayburn D. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Rayburn D. Tousley ; Eugene Clark and Fred E. Clark |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | The Macmillan Company, |
| Date of publication, distribution, etc | 1962. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 714 p. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Topical term or geographic name as entry element | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Clark, Eugene |
| Personal name | Clark, Fred E. |
| Withdrawn status | Lost status | Damaged status | Special Collections | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Text Book Loan Section | Mysore University Main Library | Mysore University Main Library | 14/03/2016 | 658.8 TOU | 172063 | 14/03/2017 | Books |