Principles of marketing management / (Record no. 468709)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00479nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180718b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788181523280 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 DHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dhaka, Suresh |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing management / |
| Statement of responsibility, etc | Suresh Dhaka |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2013. |
| Name of publisher, distributor, etc | Book Enclave., |
| Place of publication, distribution, etc | Jaipur : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v,288 p. ; |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Index |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing Strategic and planning |
| Uncontrolled term | Marketing Environment |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 18/12/2015 | 796.00 | 2 | 658.8 DHA | 476217 | 20/01/2020 | 26/12/2019 | Books |