Rural marketing : targeting the non-urban consumer (Record no. 463446)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00562nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 780761935889 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | english |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 743665881734VEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | sanal kumar velayudhan |
| 245 ## - TITLE STATEMENT | |
| Title | Rural marketing : targeting the non-urban consumer |
| Statement of responsibility, etc | Sanal Kumar Velayudhan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Los Angeles |
| Name of publisher, distributor, etc | Response Books |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 249 p |
| Dimensions | 22 cm |
| 500 ## - GENERAL NOTE | |
| General note | include index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing -- India. |
| -- | Consumer behavior -- India. |
| -- | India -- Rural conditions. |
| -- | BUSINESS & ECONOMICS -- Marketing -- General. |
| -- | BUSINESS & ECONOMICS -- Distribution. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 17/02/2016 | 65881734VEL | BIMS07436 | 17/02/2016 | Books |