AdValue : twenty ways advertising works for business (Record no. 461764)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00563nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131207604 |
| 041 ## - | |
| Language code of text/sound track or separate title | Eng |
| 082 ## - | |
| Classification number | 659.1 BUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Butterfield Leslie |
| 245 ## - TITLE STATEMENT | |
| Title | AdValue : twenty ways advertising works for business |
| Statement of responsibility, etc | Leslie Butterfield; Institute of Practitioners in Advertising. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Boston : Butterworth-Heinemann, |
| Date of publication, distribution, etc | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 224 p : |
| Other physical details | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | include index |
| 650 ## - | |
| Topical term or geographic name as entry element | Advertising -- Brand name products. |
| -- | Brand name products. |
| -- | BUSINESS & ECONOMICS -- Advertising & Promotion. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 13/01/2016 | 659.1 BUT | BMS04870 | 13/01/2016 | Books |