Marketing strategy : a decision-focused approach (Record no. 461732)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00537nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070611436 |
| 041 ## - | |
| Language code of text/sound track or separate title | eng. |
| 082 ## - | |
| Classification number | 658.8 MARW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | C Walker Orville |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy : a decision-focused approach |
| Statement of responsibility, etc | orville c.walder,jr.: john w.mullins: harper w.boyd,jr.:jean-claude larreche. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | new delhi: |
| Name of publisher, distributor, etc | tara mcgraw-hill publishing company limited: |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx:346p: |
| Other physical details | illustration: |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | include index. |
| 650 ## - | |
| Topical term or geographic name as entry element | Marketing -- Management. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 12/01/2016 | 658.8 MARW | BMS06375 | 12/01/2016 | Books |