Beyond consumer marketing : sectoral marketing and emerging trends (Record no. 461284)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00502nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780761932581 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381.0954 PAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | J S Panwar |
| 245 ## - TITLE STATEMENT | |
| Title | Beyond consumer marketing : sectoral marketing and emerging trends |
| Statement of responsibility, etc | J S Panwar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi ; |
| Name of publisher, distributor, etc | Thousand Oaks, Calif. : |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 487 p, |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | INCLUDE INDEX |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing -- India. |
| -- | Target marketing -- India. |
| -- | Marketing -- India -- Forecasting. |
| -- | Consumers -- India. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 01/01/2016 | 381.0954 PAN | BMS03496 | 01/01/2016 | Books |