The (un)common sense of advertising : getting the basics right (Record no. 460963)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00398nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 780761997368 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 TIW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tiwari Sanjay |
| 245 ## - TITLE STATEMENT | |
| Title | The (un)common sense of advertising : getting the basics right |
| Statement of responsibility, etc | Sanjay |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Thousand Oaks, Calif. |
| Name of publisher, distributor, etc | Sage Publications Inc |
| Date of publication, distribution, etc | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 322 p |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Include index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| -- | Marketing. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 28/12/2015 | 659.1 TIW | BMS02059 | 28/12/2015 | Books |