About face : (Record no. 449827)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00586nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749457570 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 HIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hill, Dan |
| 245 10 - TITLE STATEMENT | |
| Title | About face : |
| Remainder of title | the secrets of emotionally effective advertising |
| Statement of responsibility, etc | Dan Hill |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2010. |
| Name of publisher, distributor, etc | Kogan Page, |
| Place of publication, distribution, etc | London : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 196 p. ; |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising -- Psychological aspects. |
| Topical term or geographic name as entry element | Decision making -- Psychological aspects. |
| Topical term or geographic name as entry element | Advertising -- Research. |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS -- Advertising & Promotion. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 24/03/2015 | 1605.57 | 659.1 HIL | 472992 | 31/03/2015 | Books |