Principles of marketing (Record no. 442594)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00479nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789327236255 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SON |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sontakki C.N. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing |
| Statement of responsibility, etc | C.N. Sontakki ; Neeti Gupta and Anuj Gupta |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Kalyani publishers, |
| Date of publication, distribution, etc | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 966 p. ; |
| Dimensions | 22 cm. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing Mix |
| Uncontrolled term | Physical Distribution |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Neeti |
| Relator term | -jt.aut. |
| Personal name | Gupta, Anuj |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| University Graduate Library | University Graduate Library | 15/10/2014 | 1 | 658.8 SON | UGL192169 | 27/12/2021 | 14/12/2021 | Books | |||
| University Graduate Library | University Graduate Library | 15/10/2014 | 7 | 658.8 SON | UGL192168 | 18/04/2022 | 25/03/2022 | Books |