Essentials of marketing management (Record no. 439992)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00522 a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415553469 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 LAN M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lancaster, Geoff |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing management |
| Statement of responsibility, etc | Geoff Lancaster and Lester Massingham |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2011. |
| Name of publisher, distributor, etc | Routledge, |
| Place of publication, distribution, etc | London : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 524 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Micro environmental |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Pricing strategies |
| Uncontrolled term | Market boundaries |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Massingham, Lester |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 03/07/2014 | 10680.00 | 1 | 658.8 LAN M | 470544 | 01/10/2015 | 29/09/2015 | Books |