Fundamentals of marketing (Record no. 426079)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00445nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070610150 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 STA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J. |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentals of marketing |
| Statement of responsibility, etc | William J. Stanton |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 697 p. ; |
| Dimensions | 26 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Management of distribution marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Etzel, Michael J. |
| Personal name | Walker, Bruce J. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| University Graduate Library | University Graduate Library | 16/01/2014 | 658.8 STA | UGLY157299 | 16/01/2014 | Books |