Reading in marketing (Record no. 425998)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00399nam a22001337a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MCN. H |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McNair, Malcolm P. |
| 245 10 - TITLE STATEMENT | |
| Title | Reading in marketing |
| Statement of responsibility, etc | Malcolm P. McNair |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill Book Company, |
| Date of publication, distribution, etc | 1956. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 559 p. ; |
| Dimensions | 22 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management of distribution marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Readings in marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hansen, Harry L. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| University Graduate Library | University Graduate Library | 13/01/2014 | 658.8 MCN. H | UGLY42318 | 13/01/2014 | Books |