Marketing management; (Record no. 425563)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00600nam a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131767160 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT K |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip (et al..........) |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management; |
| Remainder of title | a south asian perspective |
| Statement of responsibility, etc | Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Pearson Education Inc, |
| Date of publication, distribution, etc | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 596 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index and glossary. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass communication |
| Topical term or geographic name as entry element | Communicating value |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Koshy Abraham |
| Personal name | Keller Kevin Lane |
| Personal name | Jha Mithileshwar |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 03/01/2014 | 658.8 KOT K | SCC04043 | 03/01/2014 | Books | ||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 03/01/2014 | 658.8 KOT K | SCC04044 | 03/01/2014 | Books | ||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 03/01/2014 | 658.8 KOT K | SCC04045 | 03/01/2014 | Books | ||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 03/01/2014 | 658.8 KOT K | SCC04042 | 03/01/2014 | Books |