Advertising : (Record no. 425239)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00565nam a2200181Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | CATREF090023 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110518s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 LIT. K |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Littlefield, James E. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising : |
| Statement of responsibility, etc | James E. Littlefield |
| Remainder of title | mass communication in marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bombay : |
| Name of publisher, distributor, etc | Vakils, Feffer and Simons, |
| Date of publication, distribution, etc | 1970. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 544 p. ; |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management, Advertising |
| Topical term or geographic name as entry element | Mass communication, Applications |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kirkpatrick, C. A. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| University Graduate Library | University Graduate Library | 26/12/2013 | 659.1 LIT. K | UGLY90933 | 26/12/2013 | Books | ||||
| University Graduate Library | University Graduate Library | 26/12/2013 | 659.1 LIT. K | UGLY103071 | 26/12/2013 | Books | ||||
| University Graduate Library | University Graduate Library | 26/12/2013 | 659.1 LIT. K | UGLY91503 | 26/12/2013 | Books |