Status problems and prospects of corporate advertising in Karnataka state : an evalution (Record no. 424329)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00585nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131205b xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 070.4 RAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rangantha, R. |
| 245 10 - TITLE STATEMENT | |
| Title | Status problems and prospects of corporate advertising in Karnataka state : an evalution |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 371 p. ; |
| Accompanying material | 32 cm. |
| 502 ## - DISSERTATION NOTE | |
| Degree type | Ph.D. |
| Name of granting institution | Department of studies in Communication and Journalism, University of Mysore. |
| Year degree granted | 2011. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporate advertising research |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Corporate advertising--mangement |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mahesh Chandra Guru, B. P. |
| Relator term | guide |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 05/12/2013 | 070.4 RAN | T6505 | 05/12/2013 | Thesis |