An evaulation of ethics in television advertising in India : (Record no. 422130)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00584nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131031b xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 070.195 USM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Usman, Mohammed |
| 245 13 - TITLE STATEMENT | |
| Title | An evaulation of ethics in television advertising in India : |
| Remainder of title | a case study of Bangalore district |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 357 p. : ill. ; 32 cm. |
| 502 ## - DISSERTATION NOTE | |
| Degree type | Ph.D |
| Name of granting institution | University of Mysore, Department of Studies in Commerce. |
| Year degree granted | 2011. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising ethics |
| Uncontrolled term | Television advertising |
| Uncontrolled term | Advertising--India |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nanajegowda, K. |
| Relator term | guide |
| Withdrawn status | Lost status | Damaged status | Special Collections | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Mysore University Main Library | Mysore University Main Library | 31/10/2013 | 070.195 USM | T5901 | 31/10/2013 | Thesis | ||||
| Reference | Mysore University Main Library | Mysore University Main Library | 06/12/2013 | 380.10294 USM | T6558 | 06/12/2013 | Thesis |