Marketing channel management (Record no. 401742)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00457nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780761995517 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.81 VEN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Venugopal Pingali |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing channel management |
| Remainder of title | a customer-centric approach |
| Statement of responsibility, etc | Pingali Venugopal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Sage, |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 187 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index . |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing channels. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing -- Management. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 03/04/2013 | 658.81 VEN | BMS08782 | 03/04/2013 | Books |