Legends in marketing Naresh K. Malhotra (Record no. 401662)
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000 -LEADER | |
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fixed length control field | 00638 a2200181 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788132105176 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.80092 MAL U.6 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Malhotra, Naresh K. |
245 10 - TITLE STATEMENT | |
Title | Legends in marketing Naresh K. Malhotra |
Statement of responsibility, etc | Naresh K. Malhotra ; edited by Francis M. Ulgado |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc | 2011. |
Name of publisher, distributor, etc | SAGE Publications India Pvt Ltd, |
Place of publication, distribution, etc | New Delhi : |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 6 v. ( xxxviii, 385 p. ) ; |
Dimensions | 24 cm. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Vol.6 : International and cross-cultural marketing. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing research |
Topical term or geographic name as entry element | Marketing |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ulgado, Francis M. |
Relator term | editor |
Personal name | Sheth, Jagdish N. |
Relator term | Series editor |
Withdrawn status | Lost status | Damaged status | Special Collections | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
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Reference | Mysore University Main Library | Mysore University Main Library | 08/03/2013 | 3600.00 | 658.80092 MAL U.6 | 462956 | 02/04/2013 | Books |