Marketing management; (Record no. 399829)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00402nam a22001457a 4500 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.81 KAR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Karunakaran K |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management; |
| Remainder of title | text and cases in indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai : |
| Name of publisher, distributor, etc | Himalaya Publishing House, |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 427 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Bibliography. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Market segmentation |
| Uncontrolled term | Consumerism |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 13/03/2013 | 658.81 KAR | SCC01212 | 13/03/2013 | Books |