Branding demystified; (Record no. 396931)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00448nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132102342 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 VER |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Verma Harsh V. |
| 245 10 - TITLE STATEMENT | |
| Title | Branding demystified; |
| Remainder of title | plans to payoffs |
| Statement of responsibility, etc | Harsh V.Verma |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Los Angeles : |
| Name of publisher, distributor, etc | Response Books, |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 247 p. ; |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Reference. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | communication in marketing |
| Uncontrolled term | brand transformation |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 02/08/2013 | 658.827 VER | SCC01060 | 02/08/2013 | Books |