Marketing Concepts and Strategies. (Record no. 394175)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00503nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177225204 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Concepts and Strategies. |
| Statement of responsibility, etc | William M Pride, |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Twelfth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Biztantra, |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 750 p. ;` |
| Dimensions | 26 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Include Subject Index |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Two buyer behavior |
| Topical term or geographic name as entry element | The Product decision |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing envorment |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell O C |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 04/02/2013 | 399.00 | 658.8 PRI F | 04/02/2013 | Books |