Marketing management : a south Asian perspective. (Record no. 381215)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00653 a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131716830 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT K |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : a south Asian perspective. |
| Statement of responsibility, etc | Philip Kotler [et. al..] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2009. |
| Name of publisher, distributor, etc | Dorling Kindersley (India) Pvt. Ltd., |
| Place of publication, distribution, etc | New Delhi : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlvii, 128 p. : |
| Other physical details | illus. ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing-- Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer Market |
| Uncontrolled term | Global Market. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| Personal name | Koshy, Abraham |
| Personal name | Jah, Mithileshwar |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 29/09/2012 | 559.20 | 6 | 658.8 KOT K | 458466 | 19/04/2021 | 08/04/2021 | Books | |||
| Mysore University Main Library | Mysore University Main Library | 29/09/2012 | 559.20 | 18 | 658.8 KOT K | 458465 | 24/06/2024 | 19/01/2024 | Books | |||
| SIR M V P G Center Mandya | SIR M V P G Center Mandya | 05/08/2014 | 658.8 KOT K | PGM25043 | 05/08/2014 | Books |