The marketing channel; (Record no. 379060)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00388nam a22001217a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121103b xxu||||| |||| 00| 0 eng d |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mallen, Bruce E., |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing channel; |
| Remainder of title | a conceptual viewpoint |
| Statement of responsibility, etc | [compiled by] Bruce E. Mallen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | John Wiley & Sons, |
| Date of publication, distribution, etc | 1967. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 308 p. |
| Other physical details | illus. |
| Dimensions | 26 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 03/11/2012 | 658.84 | 115323 | 03/11/2012 | Books |