Marketing warfare (Record no. 376668)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00442nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259029004 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 RIE T |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing warfare |
| Statement of responsibility, etc | Al Ries; Jack Trout |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 216 p. : |
| Other physical details | ill., map ; |
| Dimensions | 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index . |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Competition. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 18/10/2012 | 658.8 RIE T | BMS08516 | 18/10/2012 | Books |