Foundations of advertising theory and practice (Record no. 375689)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00571nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121013b xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 CHU S |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chunawalla, S. A. |
| 245 10 - TITLE STATEMENT | |
| Title | Foundations of advertising theory and practice |
| Statement of responsibility, etc | S. A. Chunawalla and K. C. Sethia |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bombay : |
| Name of publisher, distributor, etc | Himalaya Publishing House, |
| Date of publication, distribution, etc | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 919 p. ; |
| Dimensions | 25 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising world |
| Topical term or geographic name as entry element | Management |
| Topical term or geographic name as entry element | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising buisness |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sethia, K. C. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 13/10/2012 | 659.1 CHU S | BMS01279 | 13/10/2012 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 13/10/2012 | 659.1 CHU S | BMS00652 | 13/10/2012 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 13/10/2012 | 659.1 CHU S | BMS01069 | 13/10/2012 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 13/10/2012 | 659.1 CHU S | BMS00086 | 13/10/2012 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 13/10/2012 | 659.1 CHU S | BMS00084 | 13/10/2012 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 13/10/2012 | 659.1 CHU S | BMS00654 | 13/10/2012 | Books |