Marketing management (Record no. 371652)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00537nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120327993 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8KOT K |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc | Philip Kotler; Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Pearson/Prentice Hall, |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 729 s. : |
| Other physical details | ill., portr. |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index . |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing -- Management. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | markedsføring. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 03/10/2012 | 658.8KOT K | BMS02332 | 03/10/2012 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 03/10/2012 | 658.8 KOT K | BMS04116 | 03/10/2012 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 03/10/2012 | 658.8KOT K | BMS02681 | 03/10/2012 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 03/10/2012 | 658.8KOT K | BMS02680 | 03/10/2012 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 03/10/2012 | 658.8KOT K | BMS03488 | 03/10/2012 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 03/10/2012 | 658.8KOT K | BMS02678 | 03/10/2012 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 03/10/2012 | 658.8KOT K | BMS03490 | 03/10/2012 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 03/10/2012 | 658.8KOT K | BMS03491 | 03/10/2012 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 03/10/2012 | 658.8KOT K | BMS02335 | 03/10/2012 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 03/10/2012 | 658.8KOT K | BMS04115 | 03/10/2012 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 03/10/2012 | 658.8KOT K | BMS01986 | 03/10/2012 | Books |