Services marketing; (Record no. 363981)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00672 a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070700994 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 ZEI B |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. (et al.....) |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing; |
| Statement of responsibility, etc | Valarie A. Zeithaml |
| Remainder of title | integrating customer focus across the firm |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata McGraw Hill Education Private Limited, |
| Date of publication, distribution, etc | 2011. |
| Place of publication, distribution, etc | New Delhi : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 763 p. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer behavio |
| Uncontrolled term | Coustomer requirements |
| Uncontrolled term | Managing demand |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mary Jo Bitner |
| Personal name | Gremler, Dwayne |
| Personal name | Pandit, Ajay |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 04/09/2012 | 658.8 ZEI B | SCC00934 | 04/09/2012 | Books | ||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 04/09/2012 | 658.8 ZEI B | SCC00936 | 04/09/2012 | Books | ||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 04/09/2012 | 658.8 ZEI B | SCC01132 | 04/09/2012 | Books | ||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 04/09/2012 | 658.8 ZEI B | SCC01133 | 04/09/2012 | Books | ||||
| PG Center Hassan | PG Center Hassan | 15/07/2015 | 658.8 ZEI B | PGH18303 | 15/07/2015 | Books |