MARKETING MANAGEMENT (Record no. 353016)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00502nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131716830 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip, Kotler |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| Remainder of title | A South Asian Perspective |
| Statement of responsibility, etc | Kotler, Philip |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13TH EDITION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | PEARSON |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 |
| Other physical details | xlvii,647p ; |
| Dimensions | 26*22cms |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Understanding Marketing Mangement |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| Relator term | Koshy, Abraham |
| -- | Jha, Mithileshwar |
| Withdrawn status | Lost status | Damaged status | Special Collections | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 24/03/2012 | 695.00 | 658.8 KOT P | SCC2041 | 25/07/2012 | Books |