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Marketing research (Record no. 344360)

MARC details
000 -LEADER
fixed length control field	00692 a2200229 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788126531189
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.80072 AAK K
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Aaker, David A.
245 10 - TITLE STATEMENT
Title	Marketing research
Statement of responsibility, etc	David A. Aaker...[et al.]
250 ## - EDITION STATEMENT
Edition statement	10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc	John Wiley & Sons, Inc,
Date of publication, distribution, etc	2011.
Place of publication, distribution, etc	New Delhi :
300 ## - PHYSICAL DESCRIPTION
Extent	xvii, 701 p. ;
Dimensions	24 cm.
500 ## - GENERAL NOTE
General note	Includes index.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Data analysis

Uncontrolled term	Data collection--Information collection

Uncontrolled term	Marketing intelligence

Uncontrolled term	Descriptive research
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Kumar, V.

Personal name	Day, George S.

Personal name	Leone, Robert P.
100 1# - MAIN ENTRY--PERSONAL NAME
--	326225
700 1# - ADDED ENTRY--PERSONAL NAME
--	326226

--	326227

--	326228

Holdings
Withdrawn status	Lost status	Damaged status	Special Collections	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type
				Mysore University Main Library	Mysore University Main Library	12/07/2012		658.80072 AAK K	451395	20/06/2012	Books
				Mysore University Main Library	Mysore University Main Library	12/07/2012		658.80072 AAK K	451396	20/06/2012	Books