Business marketing : text and cases (Record no. 343674)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00629 a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070083257 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8005 HAV |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Havaldar, Krishna K. |
| 245 10 - TITLE STATEMENT | |
| Title | Business marketing : text and cases |
| Statement of responsibility, etc | Krishna K. Havaldar |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata McGraw Hill Education Private Limited, |
| Date of publication, distribution, etc | 2010. |
| Place of publication, distribution, etc | New Delhi : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 536 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes subject, author index and bibliographical reference. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Product--Brand strategy |
| Uncontrolled term | Business marketing communication |
| Uncontrolled term | International business marketing |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 331077 |
| Withdrawn status | Lost status | Damaged status | Special Collections | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 18/07/2012 | 658.8005 HAV | 451436 | 19/06/2012 | Books | |||||
| Mysore University Main Library | Mysore University Main Library | 18/07/2012 | 658.8005 HAV | 451437 | 19/06/2012 | Books |