Marketing management text and cases (Record no. 287843)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00588nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070603952 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 LAL Q |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lal, Rajiv |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management text and cases |
| Statement of responsibility, etc | Rajiv Lal, Jhon A. Queluh and V. Kasturi Rangan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Tata McGraw-Hill Publishing Company Limited, |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 812 p. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Queluh, Jhon A. |
| Personal name | Rangan, Kasturi V. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 157802 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 157803 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| -- | 157804 |
| -- | 157805 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 24/01/2012 | 13 | 1 | 658.8 LAL Q | 432531 | 27/06/2022 | 22/06/2022 | Books |