International marketing (Record no. 275850)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00536nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210802b xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.839 RAT J |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rathor, B. S. |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing |
| Statement of responsibility, etc | B.S.Rathor and B.M.Jani |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai : |
| Name of publisher, distributor, etc | Himalaya Publishing House, |
| Date of publication, distribution, etc | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 499 p. ; |
| Dimensions | 22 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| Topical term or geographic name as entry element | International business enterprises |
| Topical term or geographic name as entry element | Intercultural communication |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jani, B. M. |
| Withdrawn status | Lost status | Damaged status | Special Collections | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type | Subject Collections |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Mysore University Main Library | Mysore University Main Library | 24/10/2011 | 658.839 RAT J | 416347 | 24/10/2011 | Rare Materials | Fine Arts |