Creative advertising : (Record no. 273645)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00457nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 013188947801 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sandra E. Moriarty |
| 245 10 - TITLE STATEMENT | |
| Title | Creative advertising : |
| Remainder of title | theory and practice |
| Statement of responsibility, etc | Sandra E. Moriarty |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey : |
| Name of publisher, distributor, etc | Prentice -Hall, |
| Date of publication, distribution, etc | 1986. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 372p. ill. ; |
| Dimensions | 24 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Creative advertising |
| Uncontrolled term | Creative advertising : theory and practice |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 104459 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 104460 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| University Graduate Library | University Graduate Library | 28/09/2011 | 659.1 SAN | UGL143080 | 28/09/2011 | Books |