The (un) common sense of advertising : (Record no. 264276)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00493 a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 761997369 |
| International Standard Book Number | 817829213 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tiwari, Sanjay |
| 245 14 - TITLE STATEMENT | |
| Title | The (un) common sense of advertising : |
| Remainder of title | getting the basics right / |
| Statement of responsibility, etc | Sanjay Tiwari. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Response Books, |
| Date of publication, distribution, etc | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 322 p. ; |
| Dimensions | 24 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Other activities, processes, techniques |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| Uncontrolled term | Marketing |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 65271 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 65272 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| University Graduate Library | University Graduate Library | 05/07/2011 | 659.1 TIW | UGL178754 | 05/07/2011 | Books |