Fundamentals of marketing (Record no. 264149)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00583 a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071135618 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J. |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentals of marketing |
| Statement of responsibility, etc | William J. Stanton |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 697p. ill. ; |
| Dimensions | 23 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| Topical term or geographic name as entry element | Management of distribution |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Modern marketing and its environment |
| Uncontrolled term | Target markets |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Etzel, Michael J. |
| Personal name | Walker, Bruce J. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 64826 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 64827 |
| -- | 64828 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| -- | 64829 |
| -- | 64830 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type | Special Collections |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 09/03/2016 | 658.8 STA | 291416 | 09/03/2017 | Books | Text Book Loan Section | ||||
| University Graduate Library | University Graduate Library | 05/07/2011 | 658.8 STA | UGL156054 | 05/07/2011 | Books | |||||
| University Graduate Library | University Graduate Library | 21/11/2013 | 658.8 STA | UGLY159581 | 21/11/2013 | Books |