Handbook of advertising, media and public relations (Record no. 250256)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00460 a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8170999871 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 GUP |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Deepak |
| 245 10 - TITLE STATEMENT | |
| Title | Handbook of advertising, media and public relations |
| Statement of responsibility, etc | Deepak Gupta |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi, India : |
| Name of publisher, distributor, etc | Mittal Publications, |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 674 p. ; |
| Dimensions | 23 cm. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Topical term or geographic name as entry element | Mass media |
| Topical term or geographic name as entry element | Public relations |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 50626 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 50627 |
| -- | 50628 |
| -- | 50629 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 06/06/2011 | 659.2 GUP | 432620 | 06/06/2011 | Books |